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2018 Bunny Ball Host


Greenrope, CEO

CRM & Marketing Automation Platform

Office: (442) 333-7577



Lars Helgeson has been in the internet marketing space since 2000, when he co-founded one of the world’s first email service providers, CoolerEmail. As a pioneer in responsible email marketing, he grew CoolerEmail to a global software company specializing in marketing communication with over 1,500 clients. In 2010, after spending several years designing and implementing a more comprehensive way to meet the needs of small and mid-sized businesses, he launched GreenRope. GreenRope is the world’s first and only Business Operating System, a cloud-based platform that simplifies and consolidates a company’s sales, marketing, and operations. GreenRope currently provides technology solutions to over 3,000 companies worldwide.

In 2017, Lars published CRM For Dummies, part of the globally acclaimed “For Dummies” series of books. In the book, he covers strategies and tactics that make a successful CRM. At almost 400 pages in length with 200 charts and diagrams, it is both comprehensive and easy to read.

Lars earned Bachelor of Science and Master of Science degrees in Mechanical Engineering from Rensselaer Polytechnic Institute in Troy, NY. He also has an MBA from the Robert Anderson School at the University of New Mexico. He served in the United States Air Force for 4 years, working in the Air Force’s space test program, Air Force Research Laboratory, and Ballistic Missile Defense Organization. He enjoys travel, stand-up paddleboarding, mountain biking, and ice hockey, and practices yoga whenever the forces of the universe are not aligned to keep him at his computer. This information is also available on Lars’s Wikipedia page.

In the past several years, Lars has been a finalist multiple times for the San Diego Business Journal’s Most Admired CEO and Information Technology Executive of the Year, and a finalist for San Diego Magazine’s Top Tech Exec Award. Helgeson has also been named a Top Ten Most Inspiring Leader in Sales Lead Management Software by the Sales Lead Management Association for the second consecutive year. Fine Magazine also featured Lars and GreenRope in a 2017 issue.